Feel Bold, Bright & Beautiful


Our mission is to help women feel confident, sexy and beautiful in a bikini, whether on the beach, at the poolside or on any bikini-wearing adventure.

Our Story

LUCINI London is a brand born out of a passion for bold, stylish, and flattering designer bikinis. Co-founders and couple Lucie and Matt are a pair of passionate jet-setters with a deep affinity for discovering beautiful beach destinations around the world.

Lucie's love for wearing high-quality, desirable bikinis has been channelled into a full-time London-based business. After years of being asked about her enviable swimwear collection, Lucie and Matt have set out to create their very own line. 
LUCINI, a fusion of Lucie's name and the essence of the product, promises a range of exclusively designed bikinis that will embody confidence and glamour for women. Lucie's life has been a constant exploration of sandy shores and azure waters, and now, she wants to share her passion for bikinis that empower and embrace femininity.

The new 2024 collections showcases Lucini's commitment to bold and exquisite designs, ensuring that every piece exudes style while flattering diverse body types. Lucie, with an eye for the extraordinary, will incorporate unique accessories and cuts, elevating the brand to a league of its own. Her bikinis aren’t just swimwear; they are statements of self-assurance and allure.

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